Tag: Marketing
PM Khan in new look? Beard oil company draws attention over...
Digital advertising is reaching new heights every day in terms of content generation and people are confused whether to appreciate the so-called creative ideas...
PBC’s income to be raised through marketing, Senate told
ISLAMABAD: The Senate was informed on Tuesday that a plan is being executed to raise the income of Pakistan Broadcasting Corporation (PBC) through marketing.
Replying...
New PFA regulation tries to curb infant formula sale: report
LAHORE: The Punjab government on Wednesday came out with new rules of the Punjab Food Authority (PFA) regarding infant formula manufacturers to promote breastfeeding among infants,...
Corporate Social Responsibility: Hot addition to brand marketing
Firms these days use various cards to attract consumers. Corporate Social Responsibility (CSR) activities are one of the popular cards these days. It refers...
#eyeonmarketing: Hashtags new marketing gateway?
2016 has been the year for great marketing strategies in Pakistan. With brands like Gai Power Wash breaking the advertising norms, many other brands...
PR guru Carson highlights importance of marketing
US-based marketing expert praises Pakistan’s hospitality, its practices in Ramzan, says youth needs to project Pakistan’s positive image abroad
Mitch Carson, a multi-dimensional personality from...
Beggars know their marketing mix
Professional beggars irk LakeViewPark visitors
RawalLakeViewPark has become a hub of professional beggars, as the park management is not paying any heed to control begging...
Marketing: Art or Science?
We started out realizing the difference between our present state and our desired state – the textbook definition of a need. They say it...
Pakistan, China ink MoU for joint marketing
Heavy Industries,Taxila and Norinco -China on Thursday inked a Memorandum of Understanding (MoU) paving way for joint marketing and sale, on private-public partnership basis,...
PTCL’s city storming marketing initiative in Quetta
To extend the reach of its innovative products and services, Pakistan Telecommunication Company Limited (PTCL) recently conducted a creative town storming and marketing campaign...
PTCL conducts creative town storming, marketing campaign
To extend the reach of its innovative products and services, Pakistan Telecommunication Company Limited (PTCL) recently conducted a creative town storming and marketing campaign.
The...
Has social media overshadowed traditional marketing?
The author raises some interesting issues regarding the increased role of social media in modern day marketing. Facebook is becoming a great tool for...
Pakistan’s PR crisis
It’s all about the marketing
On my flight to Europe last week, the young man seated next to me raised a subject that is very...
How brands were born: A brief history of modern marketing
The “Mad Men” era of the 1960s was a Cambrian explosion of brands — from cigarettes to soap — that have come to define...
Permission marketing
Email marketing is at once a boon and a bane. All the advancements that email marketing has gone through in the last ten years...
Search marketing
The internet has become fundamental to the economy. Billions of people worldwide use it. Over time, it has grown from an experimental research network...
Oil marketing companies’ margin enhanced by ECC
The Economic Coordination Committee of the Cabinet (ECC) on Tuesday approved the long standing demand of the oil marketing companies (OMCs) and dealers by...
