Tag Archives: Marketing

Marketing ethics

Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace. Marketing usually occurs in the context of an organisation and unethical activities usually develop from the pressure to meet

Intricacies of online marketing

As the internet grew into the news and entertainment media’s prime habitat, it was only natural for the marketing industry to enter an unprecedented phase of evolution, reorienting the ‘information broadcast’ paradigm

Pakistani students shine at Global Islamic Marketing Conference

LAHORE – A paper titled ‘Barriers to Islamic Banking in Pakistan’ presented by 5 undergraduate students Hassan Ahmed, Nausherwan Saleem, Khawaja Jaffer Abbas, Muzammil Altaf Barkhurdaria and Jawad Mehmood from the Lahore University of Management Sciences (LUMS) received the best student paper award at the Global Islamic Marketing Conference held in Dubai, UAE in March, 2011.
The conference, sponsored by The United Arab Emirates University and Emerald Group Publishing, was

Advertisement trends – SMS marketing gains popularity

LAHORE – They say that advertising always pays-off in one way or another. Thinkers of this field have derived another method of advertising which is rated to be one of the fastest spreading and effective marketing techniques; it is called Short Messaging Service (SMS) advertising.
With Pakistan occupying a slot in top five messaging countries, advertisers are using the fashion of ‘texting’ for a greater cause. All kinds of businessmen, solicitors, service providers and vendors

CCP and PEMRA to curb deceptive marketing

The Competition Commission of Pakistan (CCP) and the Pakistan Electronic Media Regulatory Authority (PEMRA) agreed here on Friday to curb deceptive marketing practices by promoting competition in the private electronic media.
In an official meeting, Heads of CCP and PEMRA Rahat Kaunain Hassan and Mushtaq Malik respectively resolved to coordinate each other in the areas of mutual concern and exchange information regarding anti-competitive and deceptive marketing practices.