The author raises some interesting issues regarding the increased role of social media in modern day marketing. Facebook is becoming a great tool for marketers and the impact and penetration of social media have become too great for the companies to ignore. It is certainly a great article and after a long time, I have read an article that has engaged the readers despite it being written on a boring topic. The writer has raised very valid points with regard to the continuous evolution of social media and its impact on our lives. Companies now need to invest in their online marketing strategies in order to survive, those that fail to do so will struggle.