British isolation

This is with regards to the article “British isolation, not so splendid anymore” pubished yesterday. Notwithstanding, what the Britain has to lose, allying with...

Nandipur Power Project

It has been two long years but thankfully the Nandipur project is back on the table. The project, that is being touted to be...

Ufone, Teri Mehrbani!

The article is very well written and a good attempt at analysing the relationship of Ufone sales and advertisements. The writer has got it...

Advertisements

With these advertisements, Ufone targets the pre-paid customers; however, what they forget is that pre-paid customers are all about costs. As funny as the...

Mobilink’s spending

Mobilink spends billions on advertisement. It’s just that their advertisement is on a different tone, a corporate tone. I believe when it comes to...

Three new airlines

The three new airlines Indus Air, Bhoja Air and Pearl Air that are on the horizon bode well for the future. There is a...

Ufone, ‘Teri mehrbani’!

The writer has made a very comprehensive analysis; I totally agree that consumers cannot be persuaded through just humorous advertisements. This phenomenon always seemed...

Tobacco Control Cell registers case against Philip Morris

Philip Morris should not only be blamed. If there are strict laws regarding cigarette advertisements in Pakistan, then obviously, the publishing media must be...

Will Pakistan default in 2012?

We have devastated the economy in the last four years. Starting from March 2007 to date, we have ruined the living standard of the...

Weak politics

Indian Rupee has depreciated by over 20 per cent over the last year. We have to depreciate Pak rupee vis-a-vis our competitors. We have...

Falling education standard

Education means training for life. The main aim of education is threefold – physical, mental, and moral development of human personality. We find a...

Has social media overshadowed traditional marketing?

The author raises some interesting issues regarding the increased role of social media in modern day marketing. Facebook is becoming a great tool for...

Are we an apathetic nation?

If we feel that our nation has become apathetic then it is obviously because people have suffered so many adversaries and atrocities. Now we...

Islamic interbank benchmark rate

Dr Dar has shared a lot of valuable knowledge with the readers. Any person who has some interest in Islamic banking and finance knows...

Trade-with-India argument

After long term reliance on USA, now Pakistan has to open up itself to other countries as well, especially neighboring counties. Pakistan already enjoys...

Rupee depreciation

As rupee continue to plunge into obscurity, things are indeed looking bleak. Obviously the fact that exporters are holding back their export means that...

Trade-with-India argument

This is true as a general rule that a specific industrial policy is needed to kick start and maintain growth momentums in productive capacity...