PIA: A crisis of reputation

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There was a golden period when PIA had a name in the global arena in wake of their superior quality. It is saddening to note that in the recent years PIA has badly hampered its corporate image. Safety is always the main priority of the passengers when they take up flights.
The urgency of saving the reputation of PIA calls for a serious crisis management. PIA has to impose more stringent safety standards and regulations in order to promote safe, secure and sustainable mode of air transportation. It is high time they go beyond their existing standards of safety and quality control.