India’s first cinema inspired fashion brand Diva’ni, set to open its flagship store in Pakistan this month.
Diva’ni is costume partner for the film Sultan starring Salman Khan and Anushka Sharma.
The cinema inspired brand recently designed and styled the look for Anushka in a special sequence of the song “Sachi Muchi”.
”I am excited about Sultan, first time I am playing a wrestler. Aarfa has different looks in the film, some traditional and some sporty, but mostly sporty. The traditional outfit which is ivory chikankaari is beautiful. Diva’ni team did a fantastic job designing and executing it, “said Anushka Sharma
The song in the film incorporates handcrafted traditional chikankaari ensemble embellished with a bespoke technique of zardozi, including elements of Kundan, gota, dapka & naqshi for the bride. It also boasts the Mughal art of rendering delicate patterns in pristine white threads on fine mulls and muslin. Travelling back in time, this art traces its origin in the darbars of queen NurJehan. Since then, this art has won hearts across all generations.
This ensemble adorned by the actress is part of Diva’ni’s “Lafz” Collection.
Standing tall as the custodians of Indian art & craftsmanship, Diva’ni brings to you “Lafz”, from the city of nawabs (Lucknow).
“Lafz” is an initiative for Diva’ni’s craftsmen: The “Sultans of Diva’ni”, who are the unsung heroes and are the real Sultans in our eyes.
This is Asian fashion that need to be brought in hollywood
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