First there were the much-loved individually wrapped cheese slices for the lunch box – a childhood favourite for many.
But now the concept has been taken a step further with chocolate now sold sliced up.
The product, developed by Japanese company Bourbon, has blown up on social media – many unsure of what to think of the idea.
The company has launched the chocolate slices with a number of suggestions for how to consume it – from slapping a slice on a piece of bread and melting it in, to cutting out shapes and putting them on a cracker for a mid-afternoon snack.
The slogan ‘Cut, Roll, Wrap, on!’ sums up the options for the chocolate slices, with accompanying pictures showing the various techniques.
One image shows a person wrapping up the slice of chocolate inside a fruity crepe, and another shows a piece wrapped up inside sponge cake.
Other ways to use them include melting them over sliced up banana atop a slice of bread, laying them over pancakes, decorating cakes, and wrapping them around Christmas snacks.
‘Full-bodied deep, melting in the mouth smooth ganache [sic],’ the advertisement reads, adding that each slice is just two millimetres.
‘Cute handmade chocolate cracker sandwich crackers…wrapped in with fruit and cream crepes for a fruit chocolate crepe [sic].’
‘Enjoy a full-bodied and rich chocolate sense…please enjoy with your favourite recipe [sic].’
And despite a base price of ¥3,000 ($34) for a pack of 60, they have since sold out.
The chocolate is just like normal everyday chocolate and has a six month refrigerator shelf-life from the date of manufacture.
People on social media have had a mixed reaction to the idea and many have offered up their own ways to consume the product.
