Mobile banking in Pakistan has witnessed a reasonable growth as the number of such accounts (M-Wallets) has reached 1.4 million by 2012, showing an increase of 156 % as compared to previous years.
The current number of m-banking accounts is seven times higher than the numbers at the end of September 2010. Of the total 1.4 million m-banking accounts, 66 % are active accounts and the ratio of active accounts has increased from 54 % as of end December 2011. The Pakistan Telecommunication Authority (PTA) in its report has revealed that this increase in the active accounts is mainly due to increase in the small transaction m-banking accounts by UBL Omni, facilitated by regulatory flexibility in account opening by State Bank of Pakistan (SBP).
Keeping in view the cellular mobile subscription of over 120 million, the figure of 1.4 million m-banking accounts is a very small number, and shows the potential of m-banking in Pakistan even if we were to reach 50 % of all cellular subscribers.
The report said Pakistan has two major players Telenor with ‘Easypaisa’ launched in October 2009 and United Bank Limited (UBL) with ‘Omni’ initiated in April 2010. These two major m-banking initiatives have significant contribution in the growth of mobile banking in the country.
It said during last two years, there has been a massive growth in terms of basic indicators of m-banking indicators including m-banking agents, m-wallet accounts, number of transactions undertaken per day and the outreach to low-income subscribers.
