Premium lawn brand Mahnoush presents a new signature lawn collection for the summer, now stocked in Karachi, Lahore and Islamabad. First launched in 2010 and spearheaded by entrepreneur Arjumand Amin, Mahnoush is a niche brand, which has fast gained renown for its fabric quality and inspired design sensibility. Arjumand Amin held an exclusive Mahnoush garden preview on March 12 attended by Lahore’s socialites, designers and the media alike. With their summer 2012 collection, Mahnoush introduces nine unique designs in two colour variations. This year’s palette includes vibrant summer colours as well as softer colour tones, thereby catering to a diversity of tastes.
Speaking about her collection, Arjumand Amin said: “At Mahnoush, we believe that summer prints should retain freshness and vitality to make them wearable and in sync with the season. With this collection, we have gone into much more detail than the previous two. We will be providing embroidery as part of our lawn and as with the past two collections, our focus is in ensuring each one of our embroidered motifs is fully researched as are the designs themselves.” Mahnoush’s seasonal designs are inspirations derived from its creator’s academic and aesthetic study of numerous books and museum sources. This deeply researched approach has resulted in several design ‘firsts’ within the industry, including the introduction of Chinese designs, the three dimensional ‘Trompe-l’œil’ necklace and the inclusion of a bird motif on the print itself.
