The article is very well written and a good attempt at analysing the relationship of Ufone sales and advertisements. The writer has got it spot on! I agree with everything that has been highlighted in the article, but then I would also like to ask, how else can one advertise better? I mean, back in the 90s, getting an advertisement on people’s minds and tongues was the best achievement of an advertiser, but now I think, it is because of the ‘other’ factors that Ufone is still not being able to get more customers even after getting into the heads of the general public.
M B A Khan
Karachi
