Taking pride in all things Pakistani and with its rooted, down-to-earth approach, TVONE unveils its colourful new ID on its sixth birthday. The vibrant hues and motifs are all derived from the truck art theme that represents the richness and ethnic diversity of our culture. This theme is reflected in almost all programming designed by TVONE, from its riveting teleplays and serials to its memorable series, soaps and talk shows, all of which have a distinct local flavour. The new slogan ‘Dharti Kay Sab Rung Kiyonkay Dil Hai Pakistani’ simply echoes this sentiment. Along with the new ID, the channel is set to release a new blitz of entertainment that will be worth waiting and watching out for in the coming weeks.
