ISLAMABAD/LAHORE/KARACHI/PESHAWAR/QUETTA – Local business on Friday benefitted from a nationwide Jumma-tul-Wida sale, as collective profits soared into billions of rupees.
According to reports, the Jumma-tul-Wida sale has been introduced as an annual trend, that would coincide with the last Friday of every November.
“It coincides with the no shave November as well,” says Abdullah bin Obaid, among the strategists behind the campaign. “And considering the lengths of beards during this year Jumma-tul-Wida sales, we expect the profits to go higher and higher, and beards to grow longer and longer, in the coming years.”
On Friday most major retailers opened very early, and stayed during overnight hours, offering promotional sales.
While November Jumma-tul-Wida was is an official holiday, but the government is mulling shopping allowance next year onwards, The Dependent has reliably learnt.
Financial experts and business owners expect November Jumma-tul-Wida to be the busiest shopping day of the year in Pakistan. Small business owners are describing it as the potential busiest shopping day of the year for a much longer period of time.
As soon as the announcement for Jumma-tul-Wida surfaced this week hysteria over potential shortage of stock, created a state of panic. Those who couldn’t get their desired things have since camped at Faizabad Interchange in Islamabad.