The opening night of Levi’s Live was held at Riot Studios on 24th September 2016, which featured live performances by Abdullah Qureshi, Maria Unera & Sanya Shahzad along with Farhad Humayun. Launched earlier this month, Levi’s® has collaborated with Riot Studios for this project, the body of work by the production house speaks volumes about its technical prowess.
On the opening night, Farhad Humayun said, “Levi’s Live is a platform to feature new artists with supreme talent, who are ready to take the leap.”
“We’ve seen some awesome performances tonight. These artists have such a bright future and I’m so glad they have a platform to showcase their talent. We hope to take this to other cities in future but right now we are cutting our teeth in Lahore. This is the most fun I’ve had playing and watching a gig in a long time,” he added
The event was attended by musicians, music enthusiasts, students from various institutions and an eclectic mix of personalities who enjoyed the live session. The sound, stage setup, lights and the atmosphere mesmerised the audience who were seen singing to the tunes of the music.
Abdullah Qureshi, one of the performers at the opening night said “Levi’s Live was a one of a kind event. The sound was amazing and the whole night was managed perfectly.”
Maria Unera who had mesmerised the audience her powerful vocals added, “Levi’s Live was definitely a memorable experience for me.”
“This is a great place for upcoming musicians like me to come and perform our music and further inspire people. I’m so glad that this will continue for the entire year,” she added as she wished the team success for the future performances.
Sanya Shahzad who performed with Maria said, “I think it’s a great initiative by Levi’s and Farhad Humayun, it gives musicians a chance at having a voice and allowing us to present ourselves and our original music to the public”.
“It was a very well organised and fun event where I got to meet some very talented and inspirational artists. Great crowd, exciting performances – It felt like home,“ she added.
The videos and audios of the performances of the opening night of Levi’s Live will be released in October. The next session is scheduled in November and will feature new and upcoming artists.
