The emergence of multiple television channels in a short period of time, without an independent regulatory body to enforce a code of ethics has become a problem. There seems to be neither a proper system nor any effort to scrutinise anchors or journalists with adequate pay package to resist temptations for becoming instruments of abuse and blackmail. The media has failed to understand that it must function in a responsible manner, never to be seen to be distorting facts and disseminating false propaganda, which is against public interest.
Unfortunately, the balance between corporate profits and public service has not been maintained. Resorting to sensationalism by design and becoming instruments in the hands of vested interests, big business and political parties, or allowing personal biases to override professional integrity were bound to backfire. The media should never be seen as an instrument of spreading disinformation, subverting the truth and maligning institutions which have credibility in the eyes of public.
It is time for the print and electronic media to reform itself. A free and impartial media is key to the functioning of democracy. There’ll always be warts as high stakes and big money are involved but a little integrity for the greater good isn’t much to ask.
MALIK TARIQ ALI
Lahore
