In the 21st century, media has become very powerful. It is the medium through which we get to know the happenings of the world. Media can remove the curtains to show the world the truth. Also media brings front the injustice done to people. However, there is a bad side to it too. For example, many media people conduct polls when given money. Today’s media has the power to change a truth into a lie and a lie into a truth, just by a few impressive lines making it look the same.
The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the innocent, and that’s power. Because they control the minds of the masses. Our people need to be educated to the highest standard in this new information age and surely this includes a clear awareness of how the media influences, shapes and defines their lives.
Power of media can be judged through its important role as a source of information, education and entertainment. It accommodates the world into a single village which is saturated with media information. It is a mirror of the society. It helps us know the current affairs. They put their lives in danger during terrorist attacks or a natural disasters, just to inform us about it. It is partly because of them that there is awareness spreading in the society. This is how many countries are able to contribute to the affected areas. Who are the people who tell us about the crimes and corruption? It is the media who tells us. It is they who shape our lives.
The impact the media can now have upon our perceptions of others has reached an unprecedented scale.
Media has a great power and by focusing on the real challenges faced by humanity in objective and transparent manner, media can contribute towards fostering peaceful relationship among peoples and nations. Media plays different roles. For the audience, it is a source of entertainment and information while for media workers, it is an industry that offers jobs and therefore income, prestige and professional identity. The media is a source of profit and a source of political power. The immense power and unlimited potential of the media make it an excellent tool both for a society’s progress or its totalitarian oppression.
ZULQARNAIN ALI
Karachi
