The World Creativity and Innovation Week is observed every year from April 15-20 to promote unity through creativity across the world.
The World Creativity and Innovation Day was created for the purpose of awakening people’s imaginations to enrich their lives, both in business and as individuals and it is celebrated in 46 different countries worldwide.
The day was first celebrated in Canada in 2001, after it was reported that Canada was in a ‘creativity crisis’.
As a result, Marci Segal, a believer in the importance of exercising creativity, called for a day for having fun and reviving innovation and creativity among Canadians, and in time, across the world.
The main aim of this festival is to try and make the world a better place through creativity and innovative ideas.
It is celebrated in different ways across the globe.
In the Netherlands, one of the locations where the festival was originally held in 2002, the week is used to encourage creative approaches to public policy by organising creativity walks for civil servants and officers of NGOs.
The World Creativity and Innovation Day is a celebration of our ability to get new ideas, use our imagination and make new decisions to make the world a better place and to make your place in the world better too.
