Youth-based cellular brand Glow by Warid revealed a new dimension to its popular Dosti Ke Rung Campaign in Lahore, bringing the concept of Augmented Reality for the first time to Pakistan. Augmented Reality itself is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual world setup where friends stand in a blank space; this is then transposed to appear as if the group of friends is standing in as part of music and dance video. These special Glow setups were initiated from Karachi last month and are being taken on-ground live with customised activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad. Initiated in February 2012, Glow’s Dosti Ke Rung Campaign was launched with a music video last month. Glow also introduced the lowest friends and family call rates across all networks for the youth to keep in touch with their friends at all times.
