The label Saira Shakira, a duo by Saira and Shakira, is a leading clothing brand that offers bridal, formal and casual clothing line. Saira Faisal and Shakira Usman, both graduates and distinction holders from Pakistan School of Fashion Design, are the principal designers for this brand. Both are well known in the industry- Saira, as a fashion diva and Shakira for her intricate sketches and fashion drawing. Working together since 2005, they officially launched their brand Saira Shakira in 2011 with the opening of their studio at 140-C, Model Town, Lahore. The brand offers sleek cuts and contemporary designs along with a tinge of traditional motifs. The label designs clothes for women who are looking for elegance and a mix of modernity and tradition in their clothes. The brand is available in USA, UK and Canada. The three-day launch, held at their outlet, saw a massive turnout. The red carpet was hosted by Sumaira Malik of FM 91 along with the model Sophiya Khan, beautifully dressed in Saira Shakira creations. Natasha Hussein, Amna Baber, Alizeh Gabol, Saim, Fia and Rana Noman were among the celebrities present. The duo announced that they are going to present their bridal as well as formal collection by this summer. The event’s PR was arranged by Aamir Mazhar of SavvyPR and Events whereas the media launch and press coordination was handled by Ammara Hikmat of Encyclomedia PR.
