Our media has seen marked advancement in the first decade of the current century. But it is still in the stage of infancy and that is why there is hardly any ethical code being followed by our media.
The revolution has contributed a lot in bringing the information from all over the world in seconds but unfortunately has failed miserably in safeguarding our moral and ethical values, especially among the young generation.
In order to merely enhance the ratings and business, we are projecting negative norms, traditions and customs; we have left the originators ie, the West, far behind. A short advertisement normally does not exceed more than a couple of minutes but does carry a lot of impact on young minds.
Ads of mobile companies suggest as the use of mobile is limited to conversations among the young couples only and that too for the whole night.
Love affairs among the youth and cheating the parents in the process are now a compulsory ingredient of our every second drama serial.
Unfortunately, improvements in the field of communication have very negative effects on them. Over the years, the way we have started celebrating Valentines Day so enthusiastically is again a testimony of the fact.
MUHAMMAD SALEEM SHEHZAD
Rawalpindi
