Aamir is to host and produce a show that will bring real stories of people on the small screen. “I am sure I will face difficulties when it comes to television. It is a field I know very little about. Fortunately, the people I am interacting with are very bright minded. So I am getting to learn every day. I am trying to absorb as much as I can,” Aamir says. The actor’s production company Aamir Khan Productions will co-produce the show with Star India. The production of the yet-untitled show will start early next year and Aamir says he made an early announcement to put speculation to rest and it should not be seen as his new marketing strategy. “A lot of rumours were coming up for some time now; so we thought we should put these speculations to rest.
We made the announcement without a fixed date so we could at least give a brief insight to people as to what the show is going to be like. But calling it also a marketing strategy would be wrong,” he said. “I would want more and more people to watch my show just like my films, but that doesn’t mean I will add something extra to increase the TRP. I would rather focus on the subject and grab eyeballs. I can’t think of adding ‘masala’ or anything in the format for TRPs. I am sure our TRPs will be good,” he said.
He added: “I don’t understand these terminologies. I don’t know what USP means. I am not a very good marketing person. I just know my prime responsibility is to make way into people’s heart.” Aamir is not the first big Bollywood star to bow on the small screen. From Amitabh Bachchan and Shah Rukh Khan to Preity Zinta and Madhuri Dixit, all have made their presence felt on TV in the last one decade. Known as Mr Perfectionist in Bollywood, Aamir says, “I do not think my entry on television is late. I feel everything has a right time. My venture into television is not calculated. There is nervousness, but I am excited and charged up about the show. I was sure that if I would do something on television then it has to be different. It has to be something that will connect with the audience.” The 46-year-old brought the change in promotional activities of movies with his Oscar nominated home production ‘Lagaan: Once Upon A Time’ in 2000 and rest is history. In his over two-decade-long career Aamir has seen both highs and lows. After facing flak for ‘Mann’ and ‘Mela’, Aamir reinvented himself as a thinking actor-filmmaker and has given the industry cinematic pieces like ‘Tare Zameen Par’, ‘Peepli Live’, ‘Dhobi Ghat’ and ‘Delhi Belly’, which are creative powerhouses.
