The best way to safeguard the consumer interest and break the back of black marketing, is to make it mandatory by law, the printing (at a prominent place) of retail prices, on the product packing of each and every item sold in the market. Plus, the law should bind the mentioning of retail prices, in all media advertisements of any item, advertised in any media of Pakistan.
In this regard, all Senators, MNA’s and MPA’s of Pakistan are urgently requested to legislate the above proposal at the earliest. There are no cogent consumer protection laws in Pakistan right now and the market operates on the principle of ‘caveat emptor’ rather than ‘caveat vendor’. The nation will hold the democracy in high esteem, for this monumental favour by the elected representatives.
SYED NAYYAR UDDIN AHMAD
Lahore
