One can safely generalise that there is an upsurge in the ‘average spend’ when it comes to fashion. Among other reasons, deep down it is perhaps the self adopted need to be seen, recognised (envied?) or appreciated, that drives the fashion hungry. This pretty much covers the motivations of the rising “Faisalabadi/Sialkot New Money” class to the creme de la crème; not to forget the squeezed middle class and the teeny boppers. Yes, social acceptance has skipped a few rungs to climb up the ladder of priorities for us. Does that mean we are complexed? At least a certain chunk of the population is (although we will never like to admit).