The media in all forms has become an important aspect in everyday life. It has gradually taken the role of forming and shaping the opinions of people towards issues which later on become trends of society. Freedom and introduction of so many channels is a blessing if utilised properly and to its optimum.To shoulder heavy responsibilities needs a careful planning from objectives to the achievement of mission. It is a team work based on monitoring the pulse of the latest situation and the emerging trends in the society due to outside and inside influences.
Education and experience matter a lot in this field. The programmes dealing with the national issues need scrutiny at all levels. What, when, how and whom to communicate the actual ground realities with what desired outcomes.
Awareness and qualification can give a layout and techniques to handle the issues. Who is communicating and how delivering the message, having a grip on the situation and an eye on the sensitivities is very important. Here comes maturity and experience. Running a show for the sake of getting attention and creating an environment of allegations/counter allegations is not all what people want.
The main emphasis should be to make the people aware of the problems the country is going through. Comprehension of issues and finding amicable and positive solutions is must. Making the audience mentally strong is also the responsibility of the media, so that people do not fall prey to negative propaganda. They have a sense and vision to differentiate between right and wrong when it comes to national and sensitive issues.
Freedom of media is not only a concept but a revolution which can bring a positive change and overcome the turmoil in society. Media has to keep a balance when it comes to responsibilities and commercialism.
ANWAR PERVEEN
Islamabad
a very good conceptual ideas which portray a positive mindset.
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