Advertising is a communication tool to inform and persuade targeted audience to take some action in buying a product or service. The purpose of advertising is to create awareness of the product or service being advertised and provide information that will persuade the consumer to take action and buy the product.
But in todays life, we are influenced everyday by the popular culture around us. Television, magazines, movies, and advertising have all done a splendid job of programming us to think that we need a lot of consumable goods. Pretend that you are watching TV or flipping through your favourite magazine and see an ad for something fabulous and suddenly your heart speeds up, and you think that how you ever lived without it. You rush right to the store to get it. What if you had never seen the ad? Would your life be any worse then? It’s as if the knowledge that something exists causes the need for it. We should not act like a restless soul after seeing an advertisement and should create balance between our priority wants and needs.
NAVERA ZAHID
Lahore
