Water is surely among the most essential resources for sustenance on earth. At the same time, water has a massive potential to become a fearsome adversary for the planets inhabitants. Two of the biggest destructions suffered by mankind in recent history have been water-related: the Indian Ocean tsunami and the Pakistan floods.
By an unfortunate twist of fate, the most sought-after blessing for humanity has suddenly become a dreaded force of nature for millions across Pakistan. Due to the flash floods, infrastructural damage, millions remain homeless and economically paralyzed. Many are still living under constant threats of water-borne disease and infections.
The government has already embarked on a large scale initiative for their rehabilitation, with the civil administration, armed-forces and public health organizations working hand in hand. These efforts are getting impetus from the meaningful support from the United Nations, friendly countries, NGOs and global community. As funds deplete, more and more heads turn towards the corporate sector for support and partnerships. The corporate sector of Pakistan has not disappointed as numerous conscientious companies are helping in the revival and rehabilitation of displaced families.
One sector worth noting in these efforts is the telecom sector that has shown tremendous generosity in relief efforts. They have contributed millions of rupees to provide relief to the flood victims countrywide.
They have committed millions towards flood relief in addition to contributing thousands of volunteer hours. Besides the distribution of healthy food, hygiene kits and essential items, prefabricated sheets are also provided. Many telecom companies are also taking such relief initiatives as part of their corporate social responsibility to help flood victims in this hour of need.
A few other notable relief efforts conducted by the corporate sector include; large-scale awareness and inspirational donation campaigns from prominent media groups. Airlines have also chipped in their share with airlifting of tons of relief goods, free-of-cost from the Far East, Middle East, Europe, USA and Canada. All resourceful enterprises should take inspiration from such initiatives and make significant efforts to overcome this national crisis. These are all valuable efforts to transform this torrential curse back into the healthy blessing that water is known to be.
ALI SHAH
Lahore
