There is an obscene advertisement being aired on the TV channels these days. It shows a girl raising her hand in a crowd to greet a boy at a distance while there is a sound in the back yar mila. This denotes a girl calling a boy as her yar, which is a derogatory idea in our Islamic culture. The ad is tantamount to encouraging girls to make yars through mobile phones. It seems these companies are trying to entice young girls to the ways that Islam has prohibited.
The Western culture is playing havoc with our youth that ought to follow modesty as a rule and symbol of Islamic teachings. The above stated ad should be banned and strict action should be taken against the persons responsible for producing and airing such ads.
DR M YAQOOB BHATTI
Lahore
