Prime Minister Imran Khan’s Instagram account has secured the second position for being the world’s most active government-run Instagram account, according to a study by Burson Cohn & Wolfe (BCW).
The BCW, a leading global communication agency, has made the declaration after a study on 2018’s World Leaders on Instagram.
The study showed the premier to be updating 10 posts per day on an average, which makes him more active than the Foreign Ministry of Kuwait which stands third making eight posts every day.
Indian Prime Minister Narendra Modi to be the most followed world leader on Instagram with 14.8 million followers.
U.S. President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Modi.
“This third instalment of the BCW study shows Instagram has become the social media network where world leaders garner the most interactions,” said Chad Latz, Chief Innovation Officer, BCW. “What is astounding is that the average size of world leaders’ Instagram accounts is less than half the size of their Facebook pages – with five times fewer posts over the past 12 months. However, all Instagram accounts together total 860 million interactions, which is 162 million (23 per cent) more than the total interactions on Facebook over the same period,” said the agency.
The study has also presented other facts, some of which follow:
-Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431 million followers, ahead of Rwanda’s President Paul Kagame and Nigerian President Muhammadu Buhari with more than 160,000 followers each.
-Jordan’s Queen Rania is the most followed Arab leader with more than 4.8 million followers, surpassing Sheikh Mohammed, the Vice President and Prime Minister of the United Arab Emirates, with more than 3.3 million followers.
-Argentina’s President Mauricio Macri is the most followed Latin American leader on Instagram with 880,000 followers ahead of outgoing Mexican President Enrique Peña Nieto and Paraguay’s Mario Abdo BenÃtez who each boast more than half a million followers.
-The British Royal Family tops the Instagram ranking in the European Union with 3.5 million followers, far ahead of French President Emmanuel Macron, with 1.1 million followers, and Germany’s Chancellor Angela Merkel with 684,000 followers.
-Since June 2018, 15 per cent of the 426 accounts have created Instagram TV (IGTV) channels which allow users to upload up to 60-minute-long videos in vertical format.
