Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, recently unveiled that it’s cumulative ‘Smart TV’ sales has surpassed 2 million units cumulatively since their introduction in March 2011. It is an unprecedented record and reinforces Samsung’s brand leadership as “Smart TV=Samsung TV” the world over.
The highest number of Smart TV’s sold was 730,000 units in North Americ, followed by Europe with 710,000 units and Middle East, Africa and South Asia with 170,000. In Korea alone the number of Samsung Smart TV’s sold on its launch were more than 120,000 units. Samsung Smart TV’s sales success was made possible by its widest product lineup, user interface, differentiated smart functionality and enriched content which provide what consumers want.
With Samsung Smart TV, users can enjoy smart tips, smart search, social networking, web browser, and Samsung Apps TV all via Smart Hub, a customised user interface. At the same time, Smart Hub’s well arranged main menu allows them to look through a wide array of content at a glance which is just a click away. One of the key differentiation points is its Qwerty remote control which makes it easier for users enjoy all smart TV functions. Built-in wireless dongle is also another notable smart function, ensuring the most optimized Internet environment to be provided for users without additional costs.
