After wowing music lovers in Pakistan, ‘Coke Studio’, a popular musical concept, now set sail for India and will bring together 45 musicians from different parts of the country who are experts in various genres including folk, classical and qawwali.
The Indian version is called ‘Coke Studio@MTV’ and will air on MTV later this month.
“We have such a rich musical heritage that it’s surprising that we don’t have a platform to bring this heritage out and show it to the common man. Only film music has taken over completely,” Aditya Swamy, channel head, MTV India said.
“The show aims to bring various cultures that the country has on one stage and mix up three very potent combinations. On one hand it will have well-known classically-trained singers. On the other hand we will have folk legends of the country, whether it’s a Bihu singer or a qawwal. The third one will bring young and new talent. We will mixing all these three ingredients together and get something very explosive out of it,” he added.
Composer-singer Leslie Lewis will be the mentor and technical director of ‘Coke Studio@MTV’.
