Cultural activities necessary to promote Pakistan’s soft image abroad: Haque

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PARIS: The Ambassador of Pakistan to France Moinul Haque Friday said that cultural and promotional activities of Pakistan organised in various cities of France have improved the soft image of the country on the international level.

He said this while addressing a ceremony held in connection with the efforts and contributions of the members of Pakistani community to make the first ever grand Pakistan Festival, held near Paris last month, a resounding success.

Ambassador Haque said that, “Pakistan’s rich history and cultural heritage, arts and crafts, cuisine and music showcased during the Pakistan Festival and other events, created a positive impact about Pakistan and its people in France.”

He said that under the Pakistan Embassy’s Public Diplomacy Initiative titled, ‘Celebrating Pakistan’, a number of events were held in various cities of France, which included Qawali concerts, mango festival and a fashion show in Paris, in addition to setting up of cultural pavilion in the French city of Lyon, Pakistan Festival held in the French city of Avon, and Pakistani pavilion at the International Gastronomy Festival in Paris.

The ambassador thanked all the organisers, volunteers and sponsors for their hard work and support. He noted that this exemplary unity and solidarity demonstrated by the members of the community for a common cause had strengthened the image of Pakistanis in France.

Later, the ambassador distributed certificates of merit among the organisers, sponsors, volunteers and media persons.