3D animated videos to raise awareness about child labour issue in Pakistan

As we are in the new technology era, Denizen whose core target is the youth tries to integrate with them via technology.

Not only that, they have involved youth in social campaigns so they are more aware of what’s happening and what needs attention.

This time round, a series of animation has been introduced to put across an important message to catalyse a movement for change.

This year it is regarding child labour in Pakistan.

Pakistan ranks number three in the world with the highest prevalence of child and forced labour despite a significant decline in the number of child labourers recorded worldwide.

The idea is to indulge the masses and to make them socially aware about the issue through these campaigns.

This is done through a short animated video with a message to the audience to take action and shun child labour.

The video signals towards taking the initiative to recognise every child’s potential that can be realised through giving them an education rather than forcing them to do jobs from a very young age.

The video has a strong and important message about a problem that the majority of people ignore within our country.

The video will be spread through digital media that has kept everyone on their phones, it is an important message to be delivered to the youth that they need to be socially aware and responsible towards the society and the people within it to protect the innocence and the future of a child being derived from opportunities to make his life better.