The month of September will be marked by the launch of ‘Levi’s Live’.
The project will hold live music sessions every month starting from the 24 September, followed by the release of live performance videos and audios of each session.
The music sessions seek to inspire and empower the next generation of musicians and artists by reviving the live music scene in Pakistan.
Levi’s has partnered with Riot Studios owned by Farhad Humayun the premier space for recording music, films and post production in Lahore, where some of the country’s top musicians, music videos and films have been produced over the last decade.
The live sessions will showcase new and established artists whose work embodies a sense of craft with the aim of helping inspire young people to kick start their own creative endeavors.
“We saw that there was no platform for live music, LEVI’S will be reviving that culture of bringing people who love music together and watching and celebrating the incomparable talent we have in Pakistan,” says, Levi Strauss Marketing Manager Hammad Sohail.
