Sonam Kapoor, who has been the face of several brands and campaigns, has been named as the ambassador for the Jio MAMI 18th Mumbai Film Festival and Star India’s Word to Screen Market.

Curated by publisher and editor Arpita Das of Yoda Press, the initiative is a space where leading publishers and literary agents will meet with content creators.

Speaking about the same, Sonam Kapoor said that she was really excited to be associated with Word to Screen Market as she sees immense promise in the initiative. She said that it is an interesting platform to showcase great content and see it manifesting into great entertainment.

“I’m really excited to be associated with Word to Screen. I see immense promise in this initiative. It’s an interesting platform to showcase great content and see it manifesting into great entertainment,” Sonam said in a statement.

Das along with two jury members will work in collaboration with publishing houses to curate over a dozen manuscripts, which will then be pitched to producers at the market. The event will be held on October 26.

“With Word to Screen, we are trying to create a platform via which content creators in India can access the best in books that can be turned into narratives for other media. Narratives, both fiction and non-fiction that have the feel of watershed moments and epiphanies,” Das said.

Commenting on the initiative, Anupama Chopra, Festival Director, Jio MAMI with Star, said: “We are excited to introduce the Word to Screen Market at MAMI this year. The foundation of world class cinema has always been a powerful narrative. The market will create a platform for great narratives to find their way to screens.”

Apart from being an ambassador, Sonam Kapoor has also started working for her next film Veere Di Wedding which is produced by Rhea Kapoor and Balaji Motion Pictures and directed by Shashanka Ghosh.