Tablet computer market projected to surge in coming years

ISLAMABAD – The tablet computer market will become the third largest consumer electronics sector, after televisions and personal computers and will grow to $ 49 billion business by 2015 worldwide.
Tablets are a high-value casual-computing segment that is creating huge growth opportunities for major brands and at the same time in Pakistan, said analysts.
The analysts at ABI Research which conducted the research said this year sales volumes of tablet PCs could reach four million units and by 2015 this figure will rise to 57 million units, registering an remarkable rise from 2010.The tablet era started in 2009 with Apple’s iPad.
The tablet computer has already hit Pakistan as some major brands including a Chinese technology giant and one of the largest smartphone manufacturers in the world is engaged in introducing its products in Pakistan.
In his comments, Huawei’s Regional President for Middle East said the company believes this is the perfect time to enter the smartphone and tablet market in Pakistan, because the market is relatively new in the region and majority of the products are targeted towards the high end price point.
He said there is a huge market that is eager to enjoy the added value of an innovative smartphone at an affordable price.
The official said Huawei is focusing on the price factor and to some extent that’s true as well. Huawei will take full advantage of what it predicts is a rapid growth of the smartphone market in Pakistan.
According to survey, Pakistan and Middle East markets will grow to 39 percent by 2014. The company has already launched its marquee product and other devices including the Tablet computer.
He said the company’s strategy for Pakistan is similar to the one it has in the other regions – creating affordable, high quality and innovative smartphones that capitalize on the gap in the market.
Meanwhile, Analysts predicted that 80% of the value of the tablet market worldwide in 2015 will reside in both high-tier and entry-tier models, as tablets address the opportunities in both developed and emerging markets.
The research said Apple’s iPad will dominate the market for years with Samsung Electronics a distant second.