Courtesy The Independent
After Apple unveiled a re-packaged iPhone 6 at its most recent event, it seems like the evolution of the Smartphone is slowing down.
Smartphones are more capable than ever, but major changes are becoming less and less common.
The Samsung Galaxy S7 may have a nicer-looking screen, a better camera and a faster processor than its predecessor, but there’s nothing truly revolutionary there – a Smartphone which comes out tomorrow may be an improvement on the one that came before it, but it’s basically the same when compared to the difference between the Nokia 2630 and the first iPhone, which were released months apart in 2007.
Now, manufacturers are looking past Smartphone, for new platforms to conquer. Wearable tech items like smartwatches, smart earpieces and even smart jewellery aren’t nearly as ubiquitous as Smartphone, and consumers haven’t quite warmed to them yet.
However, advances are being made with voice-controlled ‘personal assistants’ like Siri. Amazon, Microsoft and Google have taken this tech and made it useful with Alexa, Cortana and Google Now, which are already being used to send emails, set reminders and generally make our lives a little easier.
As financial analyst Richard Windsor said, “The way the whole thing is evolving, the device itself is becoming just another way to provide access to a user’s digital life.”
According to reports, Smartphone makers will generate around $323b (£229) in revenue this year – that’s a huge amount, but it’s a 1.4 per cent decrease compared to last year.
So manufacturers may have to turn to the next big thing to keep pushing forward, whether that’s in wearables, innovative new hardware like flexible screens, or software – after all, a phone can be more powerful than any other device on the market, but users wouldn’t be interested if they couldn’t flick through Facebook and take the occasional picture with it.
The last 10 years have undoubtedly been the decade of the Smartphone, but they’re now ubiquitous and only improving incrementally. We may not know what the ruling device will be in 2026, but tech companies are trying their hardest to find out.
