Mina Hasan set to launch new label: Alisha

The popular Mina Hasan fashion brand is set to launch a new label in collaboration with her daughter and partner; ‘Alisha for Mina Hasan’, all set to reach the local market this month.

The collection features embellishments comprising of threadwork accompanied by a variety of beads and stones unique to each outfit. The colour palette selectively consists of nudes and lighter tones with dashes of brighter colours and limited use of metallics. ‘Alisha for Mina Hasan’ is set to launch with six formal and nine prêt-à-porter designs.

In regards to the new label, fashion designer and owner of the Mina Hasan brand, Mina Hasan has said, “I am delighted to work with my daughter Alisha to design this line as she has been an integral part of the Mina Hasan brand since its inception. Alisha for Mina Hasan is a line with an aesthetic developed to reach out to a more diverse clientele as we endeavor to expand the Mina Hasan label, bringing to it an added retail dimension and accessibility. “