One Direction are expanding their global brand by launching a cosmetics collection.
The What Makes You Beautiful hitmakers released a perfume for girls and a jewellery range last year and they are now capitalising on their international success by creating a line of make-up.
Bandmember Niall Horan unveiled the collection on Twitter.com by posting a picture of his nails covered in varnish and his hands scribbled with eyeliner, eyeshadow and lipstick swatches.
He wrote, “Just had a great meeting about 1D (One Direction) make-up! It’s that good I’m gona (sic) start wearing it myself.”