LG enhances positioning in Asia with INNOFEST 2014

LG Electronics (LG) kicked off the third leg of its global Innovation Festival (InnoFest) roadshow in Seoul with a showcase of its newest products aimed at Asian consumers, which included the company’s diverse lineup of TVs, refrigerators, washing machines, air conditioners and smartphones. InnoFest Asia follows on the heels of InnoFest Middle East & Africa event in Turkey and InnoFest Europe in Italy in February and March, respectively. “LG expanded LG InnoFest to Asia this year for the first time to show our regional business partners and stakeholders LG’s diverse lineup of consumer-centered products for 2014,” said Weon-dae Kim, senior vice president and regional head of LG Electronics Asia. “The hundreds of guests who come to LG InnoFest are the first impression customers have of LG so it’s critical that they have all the tools and knowledge to be our ambassadors.”