Gul Ahmed warms up season with digital silk collection

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As temperatures rise and the new season sets in, Gul Ahmed has launched a new line of prints. On February 21 at FPW-2014, Gul Ahmed showcased designs that are exaggerated yet wearable and also bring in a mix of wardrobe essentials to create the perfect mishmash.

“The entire collection is transformed into creative designs filled with exuberance. We have created elaborate and technically marvellous garments that would drive anyone wanting for more,” said Gul Ahmed Chairman Bashir Ahmed.

The collection is a reflection of both creativity and style, comprising mixed separates and a vibrant colour palette for the young at heart. The upcoming statement skirt is all set to be the next must have.

The digital prints of the new collection are inspired by Islamic art and baroque, which has a royal factor to it. The artistic style focuses on luxurious elements to insinuate the calmness brought out by an assortment of blues. Draped silks make up lines to flatter anyone and are eye-catching.

Gul Ahmed History

The Gul Ahmed Group began trading in textiles in the early 20th century. In 1953, the group started manufacturing under the name Gul Ahmed Textile Mills Limited. Since then the company has made rapid progress and is currently one of the leading composite textile houses in the world.

The manufacturing cycle, which includes spinning, weaving, processing, designing and stitching, results in an end product that is tailored to the most stringent customer requirements. Its the top company and produces best quality fabrics. Huge in home textiles and largest in Pakistan for fashion fabrics.

On the retail front, Ideas by Gul Ahmed offers fabrics and made-ups, ranging from home accessories to clothing. The trend of ready-to-wear apparel G women and G pret has taken retail stores by storm. G-Pret is a formal line dictated and influenced by various fashion trends and styles.

It is simple yet grandeur and plush. Gul Ahmed not only provides fashion at great value, but also caters to various customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail experience. As a result of this, the chain has expanded more than 50 stores across Pakistan and is also stocking worldwide.