As many as 13 Pakistani companies participated in the world’s leading international fresh produce trade fair Fruit Logistica-2014 in Berlin, Germany which ended on Saturday.
The Pakistani exhibitors were optimistic of substantial increase in export of fresh produce from Pakistan as they made good contacts with the international buyers of fruit and vegetable products.
Buyers from Russia showed keen interest in Pakistani potatoes whereas Pakistani mangoes have also made inroads into EU market with increase in shelf life through better processing technology and other corrective measures, says a message received here from Pakistan Embassy in Berlin.
About 2,566 including 2,311 foreign exhibitors from 84 countries presented a comprehensive overview of all levels of fruit and vegetable production and marketing and more than 58,000 trade visitors from 130 countries, besides a large number of general public/end consumers visited the venue.
Earlier, Pakistan Ambassador to Germany Abdul Basit visited Pakistan pavilion along with commercial counsellor Dr Erfa Iqbal and met Pakistani exhibitors. He also held a meeting with the delegation of mango growers and exporters of Pakistan, who put up their stalls under the umbrella of UNIDO and the USAID.
Both the organisations are running projects of increasing income through improvement of quality and better yield and generating additional employments in the major mango-growing areas of south Punjab and northern Sindh.
The ambassador said that the world’s leading trade fair provided great opportunity for promotion, development and marketing of fresh fruit and vegetable products. He emphasized the need of intensive interaction between farmers and exporters to up-grade the quality and increase yield of fresh products.
