PFDC Sunsilk Fashion Week 2013 ends today

Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week 2013 which has been underway at the Expo centre in Johar Town since the 26th will end today with the following designers showcasing their designs and works.

FAIZA SAMEE
Brand philosophy:
Rediscovering the rich palette of our textile heritage whilst maintaining the highest standards of artisan craftsmanship
Inspiration:
A modern reinterpretation of the opulence of ethnic Central Asian weaves and vintage Russian Chintz
TRENDS TO LOOK OUT FOR:
Short tunics in natural fabrics, especially luxurious silks and bias cuts

MAHIN KARIM
BRAND PHILOSOPHY:
The MAHEEN KARIM brand philosophy is to create elegant sophisticated ensembles which concentrate on innovative universal silhouettes and shapes. We incorporate Pakistan’s best fabrics, raw materials and embroidery to add glamour to a global silhouette.
INSPIRATION:
n dashes of colour
n flirty silhouettes
n fun and frolic
n the holiday season
n luxury resort wear
TRENDS TO LOOK OUT FOR:
n chic jumpsuits
n flowy summer dresses
n vibrant colours.
n Palloazo pants
n kaftan dresses
n floaty silk shirts

ALI XEESHAN
BRAND PHILOSPHY:
Ali Xeeshan’s innate talent for design and dramatic sensibilities to be renowned for his gift for completely transforming, raw, ordinary visuals into sumptuous theatrical environment.
INSPIRATION:
Sign of love is above all the political flags- ‘Jalsa-e-Ishq’
TRENDS TO LOOK OUT FOR:
n Contrast of sheer & opaque
n monochrome stripes,
n batwings,
n metallic and high waist lower.

KHAADI KHAAS:
BRAND PHILOSOPHY:
A ready-to-wear formal line which embodies style, elegance and individuality.
INSPIRATION:
Main inspiration for this collection is traditional textiles from East
Asia, from tribal to sub-continental prints.
TRENDS TO LOOK OUT FOR:
n Relaxed silhouette
n Straight
n Bright digital eastern prints
n contemporary styling

MUSE
BRAND PHILOSOPHY:
Our passion is creating luxurious, sophisticated, and feminine clothes for the woman who loves fashion.
INSPIRATION:
n References to the gardens surrounding European palaces
n romantic spirit of a beautiful woman.
TRENDS TO LOOK OUT FOR:
n Full length crepe dresses
n quiet luxury.
n Delicate and ornate embellishments.

WARDA SALEEM
BRAND PHILOSOPHY:
The Wardha Saleem Label signifies giving antiquated traditions a modern twist. Known for fusing indigenous embroidery, vibrant colors and traditional printing techniques with a modern silhouette.
INSPIRATION:
Stepping out of her traditional territory, Wardha experiments with modernism
that consequently led to the creation of Wardha Saleem’s S/S2013 collection to
transport you into another world running parallel to reality.
TRENDS TO LOOK OUT FOR:
n Bold Prints
n Black and White with hint of colors
n Exclusive Hand embroideries using unconventional materials
n Contemporary Silhouettes, Summer Jackets

HSY
BRAND PHILOSOPHY:
Timeless elegance
INSPIRATION:
There is a sense of new beginnings in the air. A sense of a tide changing- arrival of spring, anticipation of hope. We’ve kept this spirit alive in introducing a collection we aptly call “Believe”.
TRENDS TO LOOK OUT FOR:
n cropped pants
n the long and short of hemlines
n monochrome palette inspired by the sun, sand and sea.
n Luxurious embroideries
n Monogram prints
n Luxe jumpsuits
n HSY gladiators

MK NATION
BRAND PHILOSOPHY:
MK Nation by Karma brings to its store racks classic contemporary trendy clothes and
accessories with the coveted Karma-esque signature that are wearable, comfortable,
and affordable at the same time.
INSPIRATION:
An Ode to Lahore inspired by the modern, contemporary, wild,
classic, crazy city we grew up in
TRENDS TO LOOK OUT FOR:
n The shift shirt
n cross stitch
n phulkari inspired embroideries
n ‘My Lahore’ series exclusive screen prints
n The new Karma Summer shalwaar.

KAYSERIA PRET
BRAND PHILOSOPHY:
Kayseria Prêt is very much about enjoying the experience of styling.
INSPIRATION:
From the pupi prints of local truck art to very minimalistic Chinese adornments, ensemble with 60’& 80’s inspired tapered hems & pants.
TRENDS TO LOOK OUT FOR:
n Eclectic folkloric printed tops
n black & white finishing
n gauzy printed & embroidered cigarette pants.

COCO
BRAND PHILOSOPHY:
COCO’s brand philosophy is to provide local/international catwalk trends to everyone. This philosophy revolves around high-quality at affordable prices.
INSPIRATION:
The inspiration for the Spring/Summer 2013 collection is Asian floral colours and prints.
This design sense has made a big splash internationally and we aim to bring it to the Pakistani market.
TRENDS TO LOOK OUT FOR:
n Colour blocks.
n Lots of white.
n Trendy cuts.
n A very summery colour palette

ADNAN PARDESY FOR
THE WORKING WOMAN
BRAND PHILOSOPHY:
Simple Subtle and Sensible
INSPIRATION:
Beautiful, strong, Go-getter and feminine women
TRENDS TO LOOK OUT FOR:
n Flowy Fun Silheutte in soft fabrics
n Structured
n Soft Fabrics
n Fun Colors n Prints
n the intricacy of details.