Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week 2013 Lahore edition begins on Friday (today) at the Expo Centre in Johar Town. This is the sixth edition of the PFDC Sunsilk Fashion Week. The first day, of the four-day long event, will showcase works of the following renowned designers.
TAPU JAVERI
BRAND PHILOSOPHY: To make wearable art.
INSPIRATION: The “Tapulicious” line is an evolution of the KaraChakra exhibition photo-manipulations, pop culture, old buildings and the streets of Karachi.
TRENDS TO LOOK OUT FOR:
-Vivid colors
-Vibrant prints
-Unique wearable art in the form of bags, scarves and prints
-Incredible shoes and earrings
MISHA LAKHANI
BRAND PHILOSOPHY: A unique sense of personal style, weaving the Romance of Old India with the language of International chic
INSPIRATION: Mughal style geometrically based frames lattices containing floral ornaments cutwork.
TRENDS TO LOOK OUT FOR:
-Cutwork
-Floral motifs
-Geometric configurations
-Crushed silk
FNK ASIA
BRAND PHILOSOPHY: To make cutting-edge, free spirited fashion for the woman of the subcontinent.
INSPIRATION: “East of Bengal”- a trip to Bengal and a visit to the lush rainforests and tree plantations of Srimongal.
TRENDS TO LOOK OUT FOR:
-Reconstructing the saree drape
-The revival of the Pakistani craft
-Big black and white patterns
-The new Boho with a feminine twist
-Pop of neons
ELAN
BRAND PHILOSOPHY: Energy and flair
INSPIRATION: Romantic Poets and Chinese Imagery
TRENDS TO LOOK OUT FOR:
-Billowing silhouettes
-Structured pieces
-Large beaded embellishments
-Earthy colors
SUBLIME BY SARA
BRAND PHILOSOPHY: Minimalist by nature and emphasis on cuts and drape. Belief in the power of understated glamour.
INSPIRATION: A desire to live NOW. A need for change. A pop of colour, femininity and funk.
TRENDS TO LOOK OUT FOR:
-Neon
-Floral prints
-Stud embellishment
-Orient classic
AKIF MEHMOOD
BRAND PHILOSOPHY: Fusing traditional design with contemporary cuts to create a product that is fashionable yet wearable.
INSPIRATION: The art of collage
TRENDS TO LOOK OUT FOR:
-Long and short flared silhouettes
-Printed pants
-Uniquely designed separates
SANIA MASKATIYA
BRAND PPHILOSOPHY: To use pure fabrics and the finest craftsmen available to create a balance between elegance, comfort and practicality.
INSPIRATION: The craft and motifs of Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles.
TRENDS TO LOOK OUT FOR:
-Bold and vibrant colors paired with pastel hues.
-Customized digital and screen prints
-Embroidered motifs
MARIA B.
BRAND PHILOSOPHY: Affordable fashion for the modern woman
INSPIRATION:
“The Sunshine Collection”, inspired by the happiness, joy and innocence of youth.
TRENDS TO LOOK OUT FOR:
-Candy hues
-Bold and modern asymmetrical prints
-Clean cuts
-High impact accessories
-Pure cotton, khaddar and silk
CHEN ONE- PAREESA LAWN
BRAND PHILOSOPHY: To create an ethnic line of prints in sub-continental embroideries and motifs.
INSPIRATION: Young and cutting edge graphic prints in black and white with splashes of colour
TRENDS TO LOOK OUT FOR:
-Modernizing lawn with a contemporary feel
-Targeting a chic and style conscious consumer.
KAYSERIA
BRAND PHILOSOPHY: The brand is intrinsically based on the universal concept of soul, inner meaning and spirit.
INSPIRATION: Synonymous with great quality and magical prints
TRENDS TO LOOK OUT FOR:
-Bright, electric and alive- the Neons have arrived!
SITARA TEXTILES
BRAND PHILOSOPHY: Sitara has always considered originality to be its strongest asset and quality to be its most prominent feature. This belief has established Sitara as the brand of preference for majority of the population.
INSPIRATION: The impact of the emerging global fashion trends
TRENDS TO LOOK OUT FOR:
-Woven
-Dyed in brilliant shades of nature
-Sparkling fabrics
-Comfort and uniqueness
RIZWAN BEYG LAWN SHOW
PHILOSOPHY: The Rizwan Beyg philosophy is fundamentally based on wearable practical clothes.The pret line aims at edgy separates in natural fibres like silk n cotton and follows creative current trends .The bridal line is based on traditional embroideries like marori zardozi reshamkari and rich handloom fabrics like jamavaar brocade and kimkhaab. The couture line is based on embroidered classics with fine finishing and are timeless heirloom pieces.
INSPIRATION:
The inspiration for lawn comes from a global perspective on fashion with a strong emphasis on subcontinental traditions. Chintz, kashmiri shawls, Damask and Islamic tile-work are rich in inspiration. The original concept of lawn as a fine count cotton with simple beautiful prints has always taken precedence with the label and lawn should always be affordable and simple is the labels motto. The mass appeal of lawn is the way lawn was meant to be worn. Simple fine count voile in stylish prints as 99% of Pakistanis have and will always continue to wear the shalwar kameez despite trends at fashion weeks.
TRENDS TO LOOK OUT FOR:
The classic tunic shift slightly A- Line cut close to the body is this years lawn trend. NO volume, panels’ embroidery or mix and match prints. The addition of lace, trims and different fabrics to formalise the look. A very simple and ‘do it your self approach’ to keep it affordable and wearable.
