- Slogans are not much popular because election candidates have employed other techniques to campaign
Slogans have always been a part of strength for the political parties as they play a vital role in attracting the people towards them.
In Pakistan, political slogans convey the facts of life and are sometimes revealing the hidden information of meaningful nature.
Elections 2013 have completely changed the way of campaigning through different bylaws. In past elections, people have witnessed the hustle and bustle of election campaigns. The slogans culture was one of the main parts of the campaigns.
Even a child starts participating in the campaign by raising different slogans. Political slogans were used to cover the gap between the people and the administration of the party. The slogans aim at attracting people and various schools of thought.
But in election 2013, the slogans are not much popular because the way of campaigning has been shifted to the social media and election bylaws have put hurdles in this regard.
“Ut ‘tay Allah, thalley Balla,” means with the help of Allah bat will win the elections and only the PTI can change the present situation of the country. The youth of Pakistan is head over heels with Imran Khan and the party’s election insignia ‘bat’ was chosen because Imran won 1992 Cricket World Cup. The Pakistan Tehreek-e-Insaf (PTI) is a new participant in the election race. Justice, humanity and self- esteem are the party’s slogans.
“Qadam bharao Nawaz Sharif, hum tumharay sath hain,” means move ahead Nawaz Sharif, we are with you. This slogan gained popularity during good old days when Nawaz Sharif headed the Islami Jamhuri Ittehad.
Analysts say it was also an effort to create the Nawaz Sharif cult in peculiar dynastic politics which is the blood of the country’s mainstream political parties. Based on PML-N election emblem, tiger, their supporters had coined a slogan dekho dekhko kon aya – sher aya, sher aya, means look who has come, tiger has arrived.
“Roti, kapra or makaan” is one of the most common slogans used by the Pakistan People’s Party (PPP). But in the last five years the graph of this slogan has gone down across the country.
“There was a time when everyone participated in elections and the workers or the people who were affiliated with particular parties used to raise slogans. Now the time has changed due to advent of media and people rely on the media rather than going outside or participating in election campaigns,” 62-year-old Nawab Din told Pakistan Today.
