Stressing the need for jacking up exports of fruits, Ambassador of Pakistan to Japan, Farukh Amil, said that Pakistani mangoes with their irresistible taste would certainly attract the Japanese market. Speaking to a delegation of Sindh Mango Growers from Pakistan and the Japanese importers here, he hoped that Pakistani mangoes would be marketed in Japan, meeting all the Japanese standards, this year. He said Pakistan produces very high quality world-class fruits and vegetables, which are excellent in taste. He said despite a huge agriculture market in Japan, Pakistani products are largely absent which calls for unhindered efforts on the part of Pakistani exporters to find ways and means to increase and sustain exports in the world markets. The Ambassador reiterated the three Ps i.e. preservation, packaging and presentation for marketing the products in Japan or elsewhere in the world. He urged the delegation to meet the Japanese standards of packaging. He assured the Pakistani businessmen and Japanese importers of the Embassy’s full assistance in marketing the mangoes and other fruits and vegetables to Japan. Earlier, Mahmood Nawaz Shah on behalf of the visiting delegation gave a briefing about the quality and export potential of Pakistani mangoes to the world market in general and Japan in particular. He informed that Pakistani mangoes were being successfully exported to the Middle East and Europe. He hoped that the Pakistani mangoes would find a good market in Japan. Earlier the delegation, guided by Dr Talat Imtiaz, held meetings at the Ministry of Agriculture, Forestry and Fishery and Narita Airport Quarantine Authorities. The delegation also visited fresh fruit vegetables farms and the famous Tokyo Metropolitan Ohta Fresh Market. The delegation is scheduled to visit a host of other agricultural farms and orchards in different parts of Kansai region.
