Marketing veteran Mr.Masood Hashmi was invited to a seminar organiSed by Navitus titled ‘Swiss knife of Social Media’. Mr.Hashmi explained what mattered to consumers the most. “Consumers love evolution rather than revolution.” Mr.Hashmi said that technology has eradicated all boundaries.” Technology has advanced at such a fast pace that you can virtually tour the world at the comfort of your home.” Mr.Hashmi was of the view that old mediums could co-exsist with newones. “The first newspaper was published in 1830. After that, when the radio came along, people thought that was the end of newspapers. And in 1982 when the internet came, people thought that was the end of radios. But all three mediums were able to co-exist.”
