Social media is the next big thing in the world of marketing. Social media platforms have changed the way people browse the internet and communicate with each other. This revolution in the means of communication and information sharing together with the staggering number of people who are drawn to social media makes it impossible for brands and businesses to ignore these networks. In Pakistan alone there are over 6 million Facebook users. In fact, Facebook acquired a million users in the last six months alone.
You just can’t go wrong with tapping such a platform for marketing initiatives. Social media savvy people in turn are increasingly turning away from traditional means of marketing to the more personal and relationship based form of marketing afforded by social media networks. This trend is validated by a recent survey conducted by an upcoming social media marketing company called B Solutions. This research reveals that most shoppers frequenting some of the most popular shopping hubs in Lahore are enthusiastic Facebook users. And not only do they use Facebook to connect with friends and while away time, they also actively engage with brands through this network.
