Designing lawn since 2006, Vaneeza Ahmad Ali introduces a new designer lawn collection for her pioneering brand Vaneeza Vlawn Prints this April. Further, Vaneeza innovates within her lawn repertoire to introduce two brand new lines: Vluxury Prints Collection and the Limited Edition Collection. This year Vaneeza’s Lawn is an essence of a multi ethnic celebration of colour and design. Rich patterns of Jamavar and bold representations of psychedelic truck unique to Pakistan have been brilliantly incorporated as the latest statement of Pakistani fashion. The Topkapi and Shanghai bring colourful images from the glorious Ottoman and Orient eras. Inclusion of other ethnic impressions, crochet and lace introduce the current international ramp trends of summer 2012. This season’s aesthetic is bold and innovative, retaining the design philosophy and ethos of creating prints which are trendy and have a modern, contemporary feel to them. The V Luxury Prints, Limited Edition and V Lawn Prints collections will be launched in a series of exhibitions to be held in Karachi, Lahore and Islamabad from the 21st of April 2012 and will be available at retail outlets and select stockists across Pakistan.
