A customer engagement activity was recently organized by Skimillac-Low Fat and High Calcium milk in Park Towers, Clifton, and Karachi from 23 rd March to 25 th March 2012. Three day activity was carried out with free sampling, discount on purchase with gifts, free BMI checkup, aerobics and freeze act performance & different competitions amongst the audience. People actively participated and showed interest. Skimillac was highly appreciated because of its good taste and nutritional facts. Skimillac spokesperson informed media that Skimillac has already arranged this activity on various locations in Lahore and Islamabad; they will also organize the same mall activities at different locations.”