Justin Bieber released a new single, ‘Boyfriend’, off his upcoming album, ‘Believe’. The track was — unsurprisingly — everywhere shortly thereafter. The pop prince’s single hit iTunes on Monday. Biebs himself was in fine form on Twitter, whipping his nearly 19 million followers into a frenzy with a countdown to the moment of truth. Bieber recently told USA Today that he sees ‘Believe’ as an opportunity to present a more mature version of himself to his fans. “I’m maturing, and my music’s maturing, so I wanted to do something different,” he said. A recent Complex cover shoot showed a tougher side of the sweet-voiced Usher prodigy. The magazine showed Bieber bloodied and on the receiving end of a few hits as part of their feature. The song does sound like radio gold, and it’s nice to see Bieber referencing his “swag” multiple times throughout the song (and prepping listeners for his falsetto before it hits their eardrums). The fact that the 18-year-old phenom is dating Selena Gomez in real life, however, adds a certain boyish charm to the track.
