The latest ad campaign of for Sana Safinaz’s lawn collection has come under fire on social media websites for featuring coolies in the advertisement. Fashion model Neha Ahmed is seen posing in front of coolies on the railway station for the ad campaign. A few people took to twitter to boycott the lawn as they said the campaign was exploitative. Twelve coolies took part in the shoot, but were unaware that it was for a lawn campaign. They were told that the advert was being shot for a drama serial. However, according to the photographer for the Sana Safinaz’s lawn ad campaign, Shani, of Guddu Shani said Sana Safinaz wanted their lawn to be for the masses, as it comes with lower prices. “The lawn ad campaign is misconstrued; people should understand its basic theme,” he added.
